About

ABOUT PLAYER PERFORMANCE GROUP

OUR PURPOSE

Author a clear narrative of current performance to create peerless strategies that ignite the latent potential of loyalty. 

OUR COMMITMENTS

HUMANITY

We elevate the people that
influence brands.

PERFORMANCE ZEALOTS

Focus on measurable results and make everything measurable.

ALIGNMENT

Purpose always drives
the work.

PROACTIVE

We own what we see until
a solution is in place.

SCIENCE

We base initiatives
on data & research.

CREATIVE

We revel in making relevant
solutions for each partner.

We are not an advertising agency.

And we don't want to be. The casino industry is different, and we are different as well. We are a performance development agency that leverages the power of  purpose to drive businesses forward. 

We are a performance agency.

We do qualitative and quantitative work. We focus on the people and their journey while profits are yielded.

Through measurement and disciplined initiative, we support senior leaders seeking to tap the latent potential of their business.

  • Working with people in a way that develops their sense of fulfillment and makes their contributions and impact explicit is high value.  

  • Success is mutually dependent. Our success is not about making a sale…it’s about the results we partner with you to achieve.

  • All of our effort and intention is focused on achieving the experiences you want your guests to have in the most profitable way.

  • If we see something, we are going to surface the issue and continue raising that concern until it can be adequately addressed or intentionally closed.
  • We are rigorous about consuming data and staying on the edge of research and science. We work with all sizes of properties across all jurisdictions, which allows us to gather more information and better inform the solutions we bring to you. 

  • We are not perfect, but we are considerably better than we were five years ago and not as good as we hope to be five years from now.

  • We are in this with you. The majority of our team has worked for both agencies & properties. As a result we have a unique blend of qualitative and quantitative abilities to best serve our client partners based on their current business condition. 
A strong and clear purpose, when applied to every part of an enterprise, will supercharge revenue and retention. 
Our process demonstrates why purpose is critical to all areas of business, and is our model to measure company health.

100+ years

of combined experience in the
agency and gaming world

250+

Satisfied partners

2013

Founded in 2013 and been in business ever since

Our Team

Chris Province, MA

Performance Practices 

Michael Grim

Business Development

Robyn Ryan

Marketing Programs

Danny Bass

Player Development Services

Ben Scholl

Strategic Projects Leader

Sarah Whitfield

Digital Marketing Programs

Brandie Blair

Data and Analytics

Alyssa Wheeler

Traffic Manager
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