I use my twenty plus years of gaming experience to develop data-driven strategies that elevate client partner programs. I focus on both profitability measures and demographics of the gambler to exponentially improve profitability. While my work is often behind the scenes, I am always working to monitor if a database is growing efficiently: uncovering players that are either under-reinvested or simply unprofitable. My passion is creating what systems simply cannot, delivering understandable and actionable recommendations for my clients. 

I was Georgia-born and grew up in Shreveport, Louisiana. I received my bachelor’s degree at Louisiana State University (Geaux Tigahs!) I still live in Shreveport with my husband, two daughters, one cat and a dog named Theo (short for Theoretical.)