Player Development Services
PLAYER DEVELOPMENT SERVICES
We build Player Development teams that effectively market, evaluate, recruit and maintain meaningful relationships with high-worth players.
We build Player Development teams that effectively market, evaluate, recruit and maintain meaningful relationships with high-worth players.
Our Approach
Our Approach
Healthy Player Development programs exhibit the following attributes:
- Explicit worth parameters for hosting eligibility
- Timely and efficient processes for coding and re-coding players
- Effective team composition, incentive compensation and reporting structure
- Defined contact management strategies
- Command of player communication techniques
- Clearly defined policies and procedures that facilitate effective workflow for the Player Development department
- Compelling player events that create connections between players and team members
Our Process
Our Process
Execute current state assessment: Establish a performance baseline using a 36-month lookback of high-worth player behaviors. When establishing this baseline, we will consider active and inactive hosted and non-hosted player behaviors related to recency, frequency, worth, churn, deciling and geography. The efficiency of promo credits, comps issued and promotional performance are also part of this analysis. The findings of this analysis inform the balance of the work.
- Identify hosted player qualifications and document required worth thresholds
- Establish host book size and composition
- Recommended team structure, verify job descriptions, define incentive compensation policies and confirm lines of reporting
- Document coding and recoding processes that move players in an out of the hosting pipelines simply and effectively
- Develop departmental processes for hotel reservations, comp issuance and redemption
- Build reinvestment matrices
- Standardize daily and monthly benchmark reporting
- Define information flow, approval authorities & decision-making processes
- Sharpen player identification and evaluation skills
- Develop player contact strategies to include in-person and digital communications, event-based performance parameters and non-event contact expectations
- Establish a compelling VIP event plan
- Build and deliver training and training documentation
All the solutions you need, all in one place.
All the solutions you need, all in one place.
- Database Marketing
- Research & Analytics
- Promotional Design
- Players Club Buildouts
- Player Development Programming
- Strategic Planning
- Digital Marketing Services
- Media Services
- Slot Performance Analysis
- Change Management
- Project Management
- Leadership Development
- Talent Retention
- Professional Coaching
- Coaching Certification Programs