Logo & Theme Design Brand Language Brand Standardization

We believe the product and experience delivered by your organization establishes the brand & imagery that effectively supports that delivery is critical. We work with our client-partners to clearly develop the objectives of their business and how that should be communicated through the business brand. Ultimately, we achieve a unique look, feel and language for every organization that produces high levels of unaided recall and establishes the expectation of prospective and existing customers.

Creative Services

Digital Print Outdoor Media Websites Production

Excellent creative connects prospective and existing customers to the values, products, and services of your organization. At Player Performance Group, we focus on the strategic objectives of every campaign to develop timely, relevant messages that stand out from the crowd to directly target audiences. In support of our creative service delivery, we maintain access to a multitude of consumer behavior and media database resources that, once integrated with campaign objectives, change customer behaviors and increase loyalty to your enterprise.

Database Services

Loyalty Programs Reinvestment Strategies Player Development Performance Analysis Behavioral Analytics Direct Mail Management

We believe the player database is the lifeblood of every casino. The performance measurement of a property’s player database offers insight to the market, property, and customer behaviors that are producing the current level of performance. Our team of analysts and casino marketing executives have an unmatched level of experience and proven track records with the development, management, and delivery of player database improvement initiatives. Our “dig and dive” approach to database management has identified opportunities and delivered efficiencies for all of our client-partners – from small rural properties to fully integrated casino resorts across commercial and native jurisdictions.

Market Research

Market Size & Reach Analysis Opportunity Indexing Feasibility Studies Business Case Development Employee & Guest Satisfaction

Does your property operate at a premium or discount compared to the market opportunity fair share? What is the expected financial return for a possible game purchase, property expansion or remodel currently being considered? How do employees and guests perceive the deliveries of your enterprise? Player Performance Group produces the models, instruments, and analysis to answer these, and many other types of market-related questions for our client-partners. What makes our team unique is each member has hands-on, property-level experience leading the efforts of gaming organizations. We combine our practitioner experience with a proven track record executing academic research to deliver statistically valid models with analysis that is simple to understand and produces actionable findings


Acquisition Incremental Retail VIP Calendar Planning

The team at Player Performance Group has developed more than 2,000 player promotions, events, and player development programs. In regard to responsibly identifying, targeting and incentivizing players to improve profitability, there is no team more knowledgeable in this area of casino marketing. The promotions and programs we develop are specific to the market, property and business conditions of each of our client-partners. While the objectives of each type of delivery may vary, our goal is to stand out from the crowd and support the identities of our client-partners. The rules we follow for effective promotions and program development are simple – stay inspired and design every detail.

Where are your pains? Based on thorough needs analyses, Player Performance Group provides custom solutions that are valuable, timely, relevant and sustainable for YOUR business.

Evolve Your Performance