SOLUTIONS

Market Research

Does your property operate at a premium or discount compared to the market opportunity fair share? What is the expected financial return for a possible game purchase, property expansion or remodel currently being considered? How do employees and guests perceive the deliveries of your enterprise? Player Performance Group produces the models, instruments, and analysis to answer these, and many other types of market-related questions for our client-partners. What makes our team unique is each member has hands-on, property-level experience leading the efforts of gaming organizations. We combine our practitioner experience with a proven track record executing academic research to deliver statistically valid models with analysis that is simple to understand and produces actionable findings

Database Services

Is your property explicit about identifying the profiles of your players and benchmarking their behaviors? Who are the players who matter most and why is that the case? How offer dependent are these players? Where are they coming from? How does their geography impact spending habits? What are achievable targets for specific player behaviors? How is behavior change initiated and measured? Should marketing initiatives focus on extending trips, or capturing more frequent trips from top players? How resilient is your current monthly loyalty (free play) offer program? When it comes to what is known about players, it’s not what we don’t know that limits performance…it’s the things we are certain about that just ain’t so. There is no reason to guess. The information is available and we can define a clear path between where you are and where you want to be. We believe the player database is the lifeblood of every casino. The performance measurement of a property’s player database offers insight to the market, property, and customer behaviors that are producing the current level of performance. Our team of analysts and casino marketing executives have an unmatched level of experience and proven track records with the development, management, and delivery of player database improvement initiatives. Our “dig and dive” approach to database management has identified opportunities and delivered efficiencies for all of our client-partners – from small rural properties to fully integrated casino resorts across commercial and native jurisdictions.

Promotional Design

Do the promotions delivered at your property energize the floor, the team members and the players? Have you succeeded in creating a “community” of high worth guests that are genuinely excited about what you are doing in player development? Is there a sense of wonder and surprise regarding your program that keeps players engaged and wondering “what could possibly be next?” Does your promotional programming instill a sense of pride and give the people connected to your property, both guests and team members, something fun to talk about? How is success defined for not only the individual promotions delivered, but for the entire incentive schematic? The team at Player Performance Group has developed more than 2,000 player promotions, events, and player development programs. In regard to responsibly identifying, targeting and incentivizing players to improve profitability, there is no team more knowledgeable in this area of casino marketing. The promotions and programs we develop are specific to the market, property and business conditions of each of our client-partners. While the objectives of each type of delivery may vary, our goal is to stand out from the crowd and support the identities of our client-partners. The rules we follow for effective promotions and program development are simple – stay inspired and design every detail.
Player Development
Who is your customer?
Who are you targeting - primary, secondary, and tertiary markets?

Who are your competitors?
Who are they targeting?

Where do you feel you are now?
Where would you like to go?

Is there opportunity in that space?
How do we get there? 

…. the DATA will show the way.

All the solutions you need, all in one place.

  • Database Marketing 
  • Research & Analytics
  • Promotional Design
  • Players Club Buildouts
  • Player Development Programming
  • Strategic Planning
  • Digital Marketing Services
  • Media Services

  • Slot Performance Analysis
  • Change Management
  • Project Management
  • Leadership Development
  • Talent Retention
  • Professional Coaching
  • Coaching Certification Programs